山西11选5

一文解读:纸尿裤市场潜力究竟有多大?


2017.03.08 09:11

山西11选5CONGDUSHENGZINVDAODANDUERTAIZAIDAOQUANMIANFANGKAIERTAIZHENGCE,LISHI34NIAN,BUSHAOJIATINGZHIYOUYIGEZINV,SHENZHICHUXIANLEYIXIE“SHIDU”JIATING,CHENGWEISHEHUIZHISHANG。YINCI,QUANMIANERTAIZHIHOU,“70、80HOU”JIJIYONGHU,BUSHAOFUQIBIAOSHIJIANGHUISHENGYUERTAI,ZHEIZAIERSANXIANCHENGZHEN、NONGCUNDIQUBIAOXIANDEYOUWEIMINGXIAN。



婴儿纸尿裤市场将飞速扩张


山西11选52016NIANQUANMIANERHAIZHENGCEZHENGSHISHISHI,QUANGUORENKOUJICHUSHENGLVJIANGYOUSUOZENGJIA,JIANGDAIDONGZHONGGUOYINGERZHINIAOKUSHICHANGDEFAZHAN。SUIZHESHENGHUOSHUIPINGTISHENGJI80HOUJIAZHANGCHENGWEIYINGERZHINIAOKUDEZHULIUKEHUQUN,DUIYOUZHICHANPINXUQIUZENGJIA。CHENGSHIHUAYIZHIWEIYINGERZHINIAOKUSHICHANGFAZHANDEZHUYAODONGLI。GENSUIZHEKEZHIPEISHOURUZENGJIA,ZHONGGUOXIAOFEIZHEDESHENGHUOYAOQIUYOUSUOTISHENG。ZONGHEYISHANGYINSUYINGXIANG,ZHONGGUOSHICHANGYINGERZHINIAOKUXUQIUZENGZHANGQIANGJING。

 

山西11选5ZHONGSHANGCHANYEYANJIUYUANFABUDE《2016-2020NIANZHONGGUOYINGERZHINIAOKUXINGYESHICHANGDIAOCHAYUTOUZIQIANJINGYANJIUBAOGAO》XIANSHI,ZHONGGUOYINGERZHINIAOKUDERENJUNXIAOFEIYOU2011NIANDE19.2YUANZENGJIAZHI2015NIAN33.4YUAN,NIANFUHEZENGZHANGLVWEI14.8%。YUJISHISANWUQIJIANJIANGYINIANFUHEZENGZHANGLV16.8%DEFUDUZENGZHANG,2020NIANYINGERZHINIAOKURENJUNXIAOFEIJIANGDA70.9YUAN。

 

SHUJUXIANSHI,2011-2015NIAN,ZHONGGUOYINGERZHINIAOKUSHICHANGDELINGSHOUZONGEYOU257YIYUANZENGJIAZHI457YIYUAN,NIANFUHEZENGZHANGLVWEI15.5%。JINGUANWEILAIWUNIANZHINIAOKUSHICHANGZENGZHANGJIANGYOUSUOFANGHUAN,DANYUJI2016NIANZHI2020NIANZHONGGUOYINGERZHINIAOKUSHICHANGDELINGSHOUJIAZHIRENGJIANGYINIANFUHEZENGZHANGLV17.4%DEFUDUZENGZHANG,2020NIANJIANGDADAO996YIYUAN。



山西11选5JINGUANZHONGGUOYINGERZHINIAOKUSHICHANGJINNIANFAZHANXUNSU,DANYUFADAGUOJIAXIANGBI,SHICHANGSHENTOULVRENGDI。SHUJUXIANSHI,2015NIANZHONGGUOYINGERZHINIAOKURENJUNXIAOFEIJINWEI5.4MEIYUAN,RIBENYINGERZHINIAOKURENJUNXIAOFEIWEI13.8MEIYUAN。


YINGERZHINIAOKUSHICHANGBAOKUOSANGEZHUYAOZIFENBU,JIZHINIAOPIAN、ZHINIAOKUJILALAKU。2015NIAN,ZHINIAOPIANJIZHINIAOKUFENBIEZHANYINGERZHINIAOKUSHICHANGLINGSHOUZONGEDE10.1%JI83.1%。YUJIWEILAIJINIAN,ZHINIAOPIANJIZHINIAOKULINGSHOUJIANGCHIXUZENGJIA。SUIZHELALAKURIYIPUJI,ZHINIAOPIANJIZHINIAOKUZHANYINGERZHINIAOKUDESHICHANGFENEJIANGYOUSUOJIANSHAO。


LALAKUWEIXIANGDUIJIAOXINDECHANPINLEIBIE,ZHIZAIXIANGCHUXUEZOULUDEYOUERGUANSHUZIXINGCHUANKUDEGAINIAN,PEIYUDULINENGLI。2011NIANZHI2015NIANJIAN,ZHONGGUOLALAKULINGSHOUEYOU7YIYUANZENGJIAZHI32YIYUAN,NIANFUHEZENGZHANGLVWEI43.7%,GAOYUTONGQIZHENGTIYINGERZHINIAOKUSHICHANGDE15.5%NIANFUHEZENGZHANGLV。YUJI2016NIANZHI2020NIANZHONGGUOLALAKULINGSHOUEJIANGANNIANFUHEZENGZHANGLV27%ZENGZHANG。

山西11选5YUFADAGUOJIAXIANGBI,ZHONGGUOLALAKUDESHICHANGSHENTOULVJIAODI。ANLINGSHOUEJI,2015NIANLALAKUZHANRIBENYINGERZHINIAOKUSHICHANGYUE63.9%,DANLALAKUZHANZHONGGUOYINGERZHINIAOKUSHICHANGJIN6.9%。



山西11选5FABUDE《2015—2022NIANZHONGGUOZHINIAOKUCHANYEDIAOYANXIANZHUANGJITOUZIZIXUNZHANLVEYANJIUBAOGAO》XIANSHI,2010NIANYIHOUZHONGGUOYINGERZHINIAOKUDESHICHANGJIXUBAOCHIGAOSUZENGZHANG,GENJUWEISHENGYONGPINZAZHISHEDETONGJI,2014NIANZHINIAOKUSHICHANGGUIMOYUE290YIYUANZUOYOU,XIANGBI2013NIANDE250YIYUANSHICHANGGUIMO,TONGBIZENGZHANG16%。CHAOGUO15%DENIANZENGZHANGLV,YUJICHAOGAODEZENGZHANGLVHAINENGWEICHI5NIAN。


纸尿裤蕴藏巨大市场分析


CONGMUQIANSHICHANGQINGKUANGFENXI,RENKOUDECHIXUZENGZHANG、XIAOFEIZHEXIAOFEINENGLIDETISHENGYIJI“QUANMIANERTAI”ZHENGCEDECHUTAIWUYIDOUYICHENGWEIZHEIGESHICHANGBUDUANZENGZHANGDEMADA。SUIZHEXINYIDAINIANQINGFUMUXIAOFEIGUANNIANDEZHUANBIAN,YINGERZHINIAOKUZAIGUONEIDEXIAOFEIXUQIUCHENGXIANMINGXIANZOUQIANGDEQUSHI,ZHEIRANGYINGERZHINIAOKUXINGYECHENGWEIYIGEJIJUQIANLIDEPANGDASHICHANG。



JINNIANLAI,YICIXINGZHINIAOBUSHICHANGZAIGUONEIBAOCHILEGAOSUFAZHAN,QIZHONGYINGERZHINIAOKUDEZENGSUZHANGQIBAOCHIZAI30%ZUOYOU,CHENGRENSHIJINYONGPINDEXIAOFEILIANGGENGSHIZENGZHANGLEYIBEI。JUZUIXINDIAOCHAXIANSHI,YINGERZHINIAOBUHECHENGRENSHIJINYONGPINDESHICHANGJIAGEDOUZAIGAOWEIYUNXING,XINGYELIRUNLVJIAOGAO。ZAICHUANTONGSHENGHUOYONGZHIYICHUYUWENDINGFAZHANQIDEDABEIJINGXIA,YICIXINGZHINIAOBUDESHICHANGBIAOXIANXIANDETEBIEQIANGYAN。

 

YICIXINGZHINIAOBUZUOWEIDIANXINGDEXISHOUXINGWEISHENGYONGPIN,SHENGCHANYUANLIAOHEZHIZAOGONGYIDOUGAOYUYIBANDEQINGJIEYONGZHI,MAOLIKONGJIANYEXIANGYINGJIAOGAO。ERZHUYAOZUOWEIGAISHANLAONIANRENHECANZHANGRENSHISHENGHUOZHILIANGDECHENGRENSHIJINYONGPIN,JINNIANLAIZAIQUANQIUFANWEINEIDEXIAOSHOUEKAISHIDAFUSHANGZHANG。WOMENRENWEIWEILAIJINIANZHINIAOBUXINGYEQIANJINGSHIFENGUANGKUO。



在婴儿纸尿布方面


山西11选5SUIZHEWOGUORENJUNGOUMAILIDEZENGJIAYIJIYUERGUANNIANDEZHUANBIAN,YINGERZHINIAOBUSHICHANGYIZHIBAOCHIGAOSUZENGZHANGDESHITOU。WOGUOPANGDADERENKOUJISHUHEDISICISHENGYUGAOFENGWEIYINGERZHINIAOBUSHICHANGTIGONGLEJUDADEZENGZHANGKONGJIAN,YUJIWEILAIWUNIANGUONEIDEYINGERZHINIAOBUSHICHANGRENGJIANGBAOCHILIANGWEISHUDEZENGSU。MUQIAN,GUONEIDAZHONGCHENGSHI90%YISHANGDE0DAO2SUIYINGYOUERSHIYONGGUOYICIXINGZHINIAOBU,ERZAIZHONGXIAOCHENGZHENHEXIANGDUIFUYUDENONGCUNDIQU,JIAGEXIANGDUIDILIANDEYICIXINGZHINIAOBUSHICHANGYEZAIZHUJIANKUODA。


在成人失禁用品方面


SUIZHEGUONEIRENKOUJIEGOUDEBUDUANBIANHUA,JINNIANLAIZHENGGEXINGYEYIJINRUKUAISUCHENGZHANGQI。JUDIAOCHA,GUONEISHICHANGGUIMOYICHAOGUO12YIYUAN,DANSHICHANGSHENTOULVRENGBUZU3%。RUOANZHAOSHIJIEPINGJUNSHENTOULV12%DESHUIPINGJISUAN,WOGUOCHENGRENSHIJINYONGPINDESHICHANGGUIMOZAI100YIYUANZUOYOU。KEYIYUJIAN,SUIZHEZHONGGUOJINGJIDEFAZHAN、SHEHUIJINRULAOLINGHUAYIJILAONIANXIAOFEIZHEGUANNIANDEZHUANBIAN,ZHONGGUOCHENGRENSHIJINYONGPINZAIJISHUHENDIDEQINGKUANGXIAJIANGYOUYICIFEIYUESHIDE“JINGPEN”FAZHAN。



国产纸尿裤的机会在哪里



山西11选5MUQIANGUONEIYINGERZHINIAOBUSHICHANGQUANGUOXINGPINPAIBUDUO,WAIZIPINPAIDESHICHANGZHANYOULVHENGAOERQIEXIANGDUIWENDING,SUOYIZAIZHEIYILINGYUGUONEIQIYEJIHUIJIAOSHAO,DANYEKEYITONGGUOXIFENLAIZHAODAOLIZUDIAN。


山西11选5        SUIRANWAIZIPINPAIZAIWOGUOYICIXINGYINGERZHINIAOKUSHICHANGZHANJUYOUSHI,DANSHIJINNIANLAIGUOCHANPINPAIDEFAZHANYEJIAOWEIXUNSU,PINLEIHEZHILIANGYEDEDAOLEZHANGZUJINBU。ZHONGGUOQIYECHIXUYINJINQUANSHIJIEZUIXIANJINDEYUANCAILIAOHECHENGPINSHENGCHANXIAN,ZAIGONGYIHEJISHUFANGMIANYUGUOWAIZHIMINGPINPAIDECHAJUZHUBUSUOXIAO,ZAIXISHUILIANG、FANGDUANCENGDENGZHIBIAOSHANGYEYUKUAGUOPINPAIBUXIANGSHANGXIA,BINGQIEJUYOUJIAODADECHENGBENYOUSHI。

 

        WOGUOYINGERZHINIAOKUZAIMANZUGUONEIXUQIUDETONGSHI,HAIDALIANGCHUKOUDAOGUOWAI。2015NIAN,WOGUOLEIJICHUKOUYINGERZHINIAOKU10YIMEIYUAN,YAZHOUHEFEIZHOUDENGFAZHANZHONGGUOJIASHIWOGUOYINGERZHINIAOKUZUIDADECHUKOUSHICHANG,FEILVBIN、NIRILIYA、BAJISITAN、JIANAHESAINEIJIAERDENG5GUOZHANWOGUOQUANBUYINGERZHINIAOKUCHUKOUDE42%;DUIHANGUO、RIBEN、MEIGUOHEWOGUOXIANGGANGTEBIEXINGZHENGQUDECHUKOUZEZHAN 17%,DANSHICHUKOUCHANPINDEJIAGEYUJINKOUXIANGBIHAISHICHAJUJIAODA。

 

山西11选5ZAICHENGRENSHIJINYONGPINFANGMIAN,WAIZICHANPINCAIGANGGANGJINRU,SHICHANGZHANYOULVYEBUGAO,GUONEISUIRANYIJINGYOUGEBIEQIYECHENGZHANGWEIQUYUXINGZHIMINGPINPAI,DANHAIMEIYOUCHUXIANZHENZHENGYIYISHANGDEQUANGUOXINGLONGTOUQIYE。YINCI,RUOGUONEIXIANGGUANDEDAXINGQIYEKEYIGUANZHUZHEIYIXIFENXINGYE,JIADATOURUYANFAHEXIAOSHOUQUDAOJIANSHE,JIUYOUKENENGBAWOZHUGUONEILAONIANRENKOUJIZENGSUODAILAIDEJUDASHANGJI。

 

“YILAOYIXIAO”LIANGDARENQUNSHIXIAOFEIDEZHULIJUN,TAMENDEXUQIUXIANGDUILAISHUOSHIGANGXINGDE。ERZHINIAOBUZHENGSHIFUWUZHEILIANGDARENQUNDECHANPIN,SUOYIQIANJINGHENGUANGKUO。YUJIWEILAI,SUIZHEYUERGUANNIANZHUANBIANHERENKOUJIEGOUSHENKEZHUANBIAN,ZHINIAOBUCHANPINDESHICHANGXUQIULIANGHAIJIANGYOUDAFUZENGJIA。YUCEDAO2020NIANZHINIAOKUDESHICHANGGUIMODA594YIYUAN。


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